
(Sainte CoCo: "You cry the day they don't copy you". I wonder what Uncle Karl would say?)
There was once a time when fashion wasn't so fast. I would see a trend in a magazine and the trend wouldn't appear in retail shops for over a year. But now with information being available on the Internet the next day, a copy will be in the shops within three weeks. CFDA's proposal for a new law intends to change that. The article in today's NYT explains the dilemma.
I can empathize with these designers. They should have some form of protection from piracy. But maybe they should fight fire with fire? After all, what's going to stop a retailer from trying to make money from the hottest trends, even if they're not copying line for line? I say, designers should be looking into licensing deals with these retailers, more so than ever. After the whole Stella/H&M success, what retailer wouldn't want to team up with a top designer to receive massive fans lining up at the door? Maybe designers should consider knocking off their own stuff, after all if your design is so desirable, shouldn't you capitalize on that? Isaac Mizrahi has no problem playing the high-low game. Something that a massive copycat retailer can't do, is having the same credibility as the designer brand image itself has. If I could buy a resonablely priced authentic Zac Posen dress, don't you think I would have already? Instead, I'd have to find the next best thing somewhere else. From a retail perspective, they're just giving what their customers want.
However, the debate continues, when is a copy, a copy?
























